710 KNUS News

8/28/2014 8:36 PM
Crested Butte OKs Bud Light 'Whatever' promotion


DENVER (AP) — Leaders in the historic Colorado mining town of Crested Butte have unanimously approved a plan to turn it into the fictional "Whatever" town for a Bud Light ad campaign.

Town councilors only gave their OK only after Bud Light maker Anheuser-Busch InBev doubled its payment to $500,000.

The Denver Post reports (http://dpo.st/YYwaQp ) fencing has already been installed for the Sept. 5-7 event that has divided the town.

The beer company has been working with town officials on the plan since the spring, but word only leaked out recently. In the meantime, the mysterious Bud Light event has been promoted online.

Bud Light marketing director David Daniels says the company picked the town for its beautiful location and its reputation for having fun.

___

Information from: The Denver Post, http://www.denverpost.com



___

(Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

On Air Now

Peter Boyles

Weekdays - 5-9AM
 


710 KNUS on Facebook 710 KNUS on Twitter 710 KNUS on YouTube Email Us 710 KNUS App on iTunes Get the TuneIn Radio App 710 KNUS App in Google Play Store